The Way Most People Look At Online BusinessMany people start an online business, or any small business that doesn’t require a huge amount of start-up capital, and then just… give up! What’s worse, they blame the business model saying, “Oh, that thing doesn’t work”.What’s really funny to me is that a lot of people lump an online business into the likes of network marketing, or multi-level marketing models, which is distinctly not true at all!It’s just their ignorance of the subject showing!My mentor and online marketing expert says there are primarily 5 keys needed to create a sustainable online business.So What Are the 5 Keys To Unlocking the Secret To A Successful Online Business?Key #1: It’s A Business Not A HobbyYou must differentiate between earning a living online and making money online. Earning a sustainable income involves learning the business of how to provide more value to people online, whereas making money online involves chasing the “new thing” to hit town, or that get rich quick scheme your neighbor is doing. You know, that deal that says, “You can become a millionaire for $99.95!” Generally, opportunity seekers.It’s important to learn the skills required to build and operate a successful business. It’s like the difference between flying a simulated plane program and flying a real plane. You wouldn’t expect to jump into a real plane and just.. fly… would you? Of course not! You need to learn how to fly a plane successfully, from an expert!Why would you expect to just “know” how to build a profitable online business? You need to learn from someone, preferably an expert! Always choose to learn from someone who is experiencing the success you want. Never from someone who just teaches theory.Key #2: Be Prepared To Take Action And Get StartedNo experience is necessary to start learning how to build an online business. You really just need to be teachable!There is no age requirement. In fact, the average age of students in one cutting edge online business training platform is 48. There are students ranging from 16 through 75.The only thing really required is that you have a strong work ethic and a big dream.A great business training program should consist of plug and play style training modules, including a personal success blueprint.You should be able to work in these modules at your own pace and have access to live and recorded training workshops.The best advice is to use the 80/20 rule for training.You should spend 20% of your time learning and 80% of your time applying that knowledge.Too many people can get stuck in training mode and never take a step into action. Also called, “Information Constipation”.Not using the 80/20 rule leads to overwhelm, and overwhelm doesn’t lead to action.Key #3: Provide Proper ValueIn order for you to stand out, and not be mistaken for one of those less than authentic individuals that you can find online, or anywhere really, you need to provide value, real value to your prospective customers.When you provide real value to people you don’t have to talk them into anything using phony language. Just be yourself, be genuine.Real value consists of providing the tools and information your prospects need to help them make an informed decision and improve their life.Key #4: Learn How To Drive TrafficMany folks believe that if you build it (a slick website) they will come (people by the dozens!). Unfortunately it’s not that simple.A new website is like a new brick and mortar shop tucked away in a dark little part of town that nobody knows is there.You have to learn how to “drive traffic” to your website. This is the “meat” of any good business training, and is the cornerstone of an online business. No traffic = no salesKey #5: Learn How To Convert The TrafficLearning how to convert traffic is about providing the right offer.Providing the right offer is about solving your prospective customer’s problem.We all have a problem, (some of us way more than one!) something that keeps you awake at night, or that you tend to worry about.It could be mounting medical bills, or the fear of illness and how it could impact your life, the job market & job security, sending kids to school, helping aging parents, not enough retirement income, the list goes on… and on.Part of the education process is learning about people, how to communicate, how to help them solve their problems, along with the process of buying.Side note: The beauty of developing an online business is that you can sell your own products or somebody else’s products as an affiliate marketer. Or, with the right guidance and education, you could discover what you are really passionate about and build a business around it. It really is possible for anyone to build an online passion business.I would add one more key to these 5.I would add that you have to want to help people. If you are only interested in making money you will be building your business on shifting sand rather than a solid foundation.Not that there is anything wrong with making money, but it shouldn’t be the primary reason to be an entrepreneur.Being An EntrepreneurBeing an entrepreneur is more about building something, helping people, and changing their lives. It’s solving a problem. Being innovative. Be someone who wants more than just to change one life, theirs! Be someone who can have an impact on the world by just being honest, authentic and caring.
Persistence is a prerequisite to success in online business. There is no way you can make money online if you are not persistent. Training yourself to become persistent, despite all eventualities, is one important factor that you need to learn right from the day you venture into online business. It should be understood right from the start that making money online takes time. Do not be fooled by those scams who promise you heaven and who make you think that you can make thousands of dollars overnight. To benefit from online business, it’s really dependent upon several factors among which include skill, knowledge, effort, time, will-power and persistence.I have observed that most people are longing to earn money online. This is evident in the number of people that sign up in some of the affiliate programs I promote. However, when you consider those who persist and become serious online marketers, you get tightlipped. I believe it’s not only with me. Even other marketers have a similar problem. Do you know why? It’s partly because many people join hoping to make quick money without necessarily knowing what it takes to succeed in online business.Persistence is an unknown secret to most would-be successful people in online business. But it’s what has turned many online marketers into millionaires. Of course there are other contributing factors, but persistence plays a pivotal role and is a key ingredient to success in your business. Hard work and persistence can believably help you to turn your desires and goals into their monetary value.Actually there is no way you can accumulate wealth online without putting your energy to work persistently and determinedly on your business. To make money and be counted among the successful online marketers, you must work consistently and smartly. Know that success does not come so easily. There are many obstacles along the road that can ruin your mental and physical power to work on your business. It’s only those that have the characteristic of persistence that win.Robert Schuller once said that “When the journey gets tough as it sometimes will, rest if you should but don’t quit”. Yes, that’s what separates winners from losers and successful people from ordinary people. Disappointingly, most would-be successful online marketers pull out easily when faced with a short-term defeat or disappointment. My simple advice is that don’t be like them. Learn to motivate yourself, to like what you do and to pursue it to the end. Learn to think persistence, you will win!To emphasize further my point, let me share with you this example of one of my colleagues who was tired of being employed. One day, he resigned unexpectedly from his well-paying job. His employers were so disappointed and surprised to lose such a resourceful and hardworking man. His family members too, especially his spouse, were so concerned with how he would earn a living for a family of 4 grown-up children, all in advanced grades. But for him, enough was enough. He preferred being self-employed. He had developed a passion for writing books on Self-Discovery.Upon his resignation, he was given his terminal benefits, which he invested in publishing his books. However, the business became so difficult for him and could not make any reasonable amount of money to support his family as expected. Do you know why? He lacked marketing skills. But he could not go back to his former job. He had spent all his terminal benefits on the business and it wasn’t giving him returns, yet he had people to look after. He lost weight day after day but he persisted and this made him think, rethink and to seek support from other people.Despite all the disappointments he encountered, he continued to work on his business. He got to learn how to market his products. He later discovered that he could also organize workshops, seminars, trainings and promotional talks in his field of expertise to earn additional income. Not only that he came up with an idea of selling advertising space in his books and many business people pay to have their businesses advertised. Do you see how problems can be turned into great opportunities? Do you see how persistence pays?Currently, he has a well established business and is a well known expert of self-discovery. He earns his living entirely from his business. He is a self-made motivational speaker, writer, publisher and consultant. The secrets behind his success are majorly will-power, determination and persistence.Lack of persistence is one of the primary causes of failure in online business. It’s a weakness common to the majority of people. My advice to you is that you must overcome this weakness to make money online. You must have the will-power to work on your business consistently. You must keep your desire to make money online burning all the time and right from day one. Think persistence, persistence, persistence!The weaker your desires are, the weaker the results. The stronger your desire to make money online is, the stronger the results. Did you know that it’s a big amount of fire which makes a big amount of heat? My friend, keep your desire strong and burning! It’s a key contributing factor to persistence!People who make money online are those whose minds are prepared to attract wealth. If you find yourself weak in persistence, the time is now to acquire this important characteristic of successful entrepreneurs. In my forthcoming articles, I would like to further share with you some important tips on how to train yourself to become persistent and how to assess your persistence levels to achieve what you want in life.