Persistence is a prerequisite to success in online business. There is no way you can make money online if you are not persistent. Training yourself to become persistent, despite all eventualities, is one important factor that you need to learn right from the day you venture into online business. It should be understood right from the start that making money online takes time. Do not be fooled by those scams who promise you heaven and who make you think that you can make thousands of dollars overnight. To benefit from online business, it’s really dependent upon several factors among which include skill, knowledge, effort, time, will-power and persistence.I have observed that most people are longing to earn money online. This is evident in the number of people that sign up in some of the affiliate programs I promote. However, when you consider those who persist and become serious online marketers, you get tightlipped. I believe it’s not only with me. Even other marketers have a similar problem. Do you know why? It’s partly because many people join hoping to make quick money without necessarily knowing what it takes to succeed in online business.Persistence is an unknown secret to most would-be successful people in online business. But it’s what has turned many online marketers into millionaires. Of course there are other contributing factors, but persistence plays a pivotal role and is a key ingredient to success in your business. Hard work and persistence can believably help you to turn your desires and goals into their monetary value.Actually there is no way you can accumulate wealth online without putting your energy to work persistently and determinedly on your business. To make money and be counted among the successful online marketers, you must work consistently and smartly. Know that success does not come so easily. There are many obstacles along the road that can ruin your mental and physical power to work on your business. It’s only those that have the characteristic of persistence that win.Robert Schuller once said that “When the journey gets tough as it sometimes will, rest if you should but don’t quit”. Yes, that’s what separates winners from losers and successful people from ordinary people. Disappointingly, most would-be successful online marketers pull out easily when faced with a short-term defeat or disappointment. My simple advice is that don’t be like them. Learn to motivate yourself, to like what you do and to pursue it to the end. Learn to think persistence, you will win!To emphasize further my point, let me share with you this example of one of my colleagues who was tired of being employed. One day, he resigned unexpectedly from his well-paying job. His employers were so disappointed and surprised to lose such a resourceful and hardworking man. His family members too, especially his spouse, were so concerned with how he would earn a living for a family of 4 grown-up children, all in advanced grades. But for him, enough was enough. He preferred being self-employed. He had developed a passion for writing books on Self-Discovery.Upon his resignation, he was given his terminal benefits, which he invested in publishing his books. However, the business became so difficult for him and could not make any reasonable amount of money to support his family as expected. Do you know why? He lacked marketing skills. But he could not go back to his former job. He had spent all his terminal benefits on the business and it wasn’t giving him returns, yet he had people to look after. He lost weight day after day but he persisted and this made him think, rethink and to seek support from other people.Despite all the disappointments he encountered, he continued to work on his business. He got to learn how to market his products. He later discovered that he could also organize workshops, seminars, trainings and promotional talks in his field of expertise to earn additional income. Not only that he came up with an idea of selling advertising space in his books and many business people pay to have their businesses advertised. Do you see how problems can be turned into great opportunities? Do you see how persistence pays?Currently, he has a well established business and is a well known expert of self-discovery. He earns his living entirely from his business. He is a self-made motivational speaker, writer, publisher and consultant. The secrets behind his success are majorly will-power, determination and persistence.Lack of persistence is one of the primary causes of failure in online business. It’s a weakness common to the majority of people. My advice to you is that you must overcome this weakness to make money online. You must have the will-power to work on your business consistently. You must keep your desire to make money online burning all the time and right from day one. Think persistence, persistence, persistence!The weaker your desires are, the weaker the results. The stronger your desire to make money online is, the stronger the results. Did you know that it’s a big amount of fire which makes a big amount of heat? My friend, keep your desire strong and burning! It’s a key contributing factor to persistence!People who make money online are those whose minds are prepared to attract wealth. If you find yourself weak in persistence, the time is now to acquire this important characteristic of successful entrepreneurs. In my forthcoming articles, I would like to further share with you some important tips on how to train yourself to become persistent and how to assess your persistence levels to achieve what you want in life.